ALFRED

Privacy Policy

Last updated: September 2026

Alfred is your personal travel assistant. This policy explains, in plain language, what information we collect, why, and the control you have over it.

What we collect

When you chat with Alfred — on this website, WhatsApp or Slack — we collect the information you share with us: your name, contact details, travel dates, destinations, traveller details (such as date of birth and passport gender when needed for flights), and your preferences.

If you create an account, we store your profile details and traveller information so Alfred can use them on future trips without asking again.

How we use it

We use your information to search for real flights, stays and restaurants, prepare quotes and itineraries, process payments through our payment provider, and hand confirmed details to our travel team to complete your booking.

We may save a small set of long-term preferences — like your home airport, cabin preference, dietary needs or allergies — so Alfred remembers you between conversations. You can ask Alfred to forget these at any time.

Who we share it with

We share only what's needed to fulfil your trip: airlines and lodging suppliers (via our booking partners) receive traveller details required for a reservation, and our payment provider processes card payments. We never sell your personal information.

If your trip involves a partner property, that partner sees only the communication and details relevant to their property — nothing else.

Messages and calls

Conversations with Alfred are stored so we can continue where we left off and so our team can step in when needed. WhatsApp messages are also subject to WhatsApp's own privacy policy.

Your choices

You can ask Alfred at any time to show, correct or delete the personal details and saved preferences we hold about you, or contact us at the number below. Deleting your account removes your profile and saved traveller details.

Security and retention

We encrypt sensitive credentials and limit access to your information to the people and systems that need it to serve you. We keep conversation and booking records only as long as needed to provide the service and meet legal obligations.

Contact

Questions about this policy? Message Alfred on WhatsApp at +1 416 333 7544 and the team will help.